AFEARD
“Be not afeard; the isle is full of noises.” — Shakespeare, The Tempest.

The word is old English for unafraid. It is also what we are: a menswear house rooted in the medieval past of England's south coast.

Afeard was founded in Dorset, a county shaped a thousand years ago by Saxon kings, Viking raids, and the saints, knights and anchoresses who lived and died along its cliffs. Our cross is the cross of St. Wite, the 9th-century Dorset anchoress whose shrine still stands at Whitchurch Canonicorum, and whose mark became the flag of the county.

Every piece carries something of that world. The names are places we know: Swanage, Stour, Wey, Yeo, Purbeck. The artwork is drawn from local legend, St. Wite on one piece, the Purbeck Knight on another. The colours, the weight of the cloth, the gold hardware and the hand-frayed edges are borrowed from a medieval visual language and rebuilt for now.

Garments are made in the UK from British wool, cotton and leather. Hardware is finished in Italy. Every detail is chosen to last.

Luxury menswear with a thousand years behind it.